At the same time: listeners’ attention spans are getting shorter, so you want to stand out from the get-go. No matter what topic your podcast falls into, there’s likely to be hundreds of other podcasts competing for listeners’ attention.First things first – you need cover art in order to submit your podcast to the major directories.Why is it important to create good a podcast cover? Places like Apple Podcasts’ ‘New & Noteworthy’ page are huge promotional platforms for any podcast. Yes, really: our friends at The Podcast Host saw a jump from 26 to 1928 downloads when their podcast was featured on Apple Podcasts’ New & Noteworthy page and there’s no chance you’ll be featured anywhere with bad cover art. Great podcast artwork, where it’s obvious that hosts have put in the time and effort, can be the difference between 20 regular listeners and 300 new listeners per week. You don’t have to have a podcast logo in order to create cover art, but you can use the approaches in this guide to help you design both those visual elements for your podcast, if you like! How Do You Make Good Podcast Cover Art? Why Does It Matter? You might create a logo if your podcast will one day be part of a business, or if you want to make merch. Yes, your logo is also a visual representation of your podcast (like your cover art), but a logo can be applied more flexibly across a wide range of materials to identify your brand. Your podcast logo is one element of your wider podcast brand system. It’s how you represent your podcast visually at a glance and is how listeners will discover your show. There’s a big difference between these two terms: your podcast cover art refers to the artwork you upload to the directories. Lots of people make reference to ‘podcast logos’ when they’re actually referring to podcast cover art. Whether you’ve yet to launch your show or are reconsidering your podcast cover art, this tutorial will help you to understand and appreciate the importance of designing podcast artwork that doesn’t, well, suck, and give you some tips for creating a masterpiece of your own.Ī podcast logo can be applied to your cover art and other promotional materials.įirst things first, let’s clear up something important. And just because you have gone with a design already, this doesn’t mean you have to stick with it. You may be thinking, “Well, I’ve already designed my podcast cover art… I am not 100% happy with it but surely it doesn’t matter that much, right?” However, if not much thought has gone into your podcast artwork, how are you going to draw new listeners in and stand out amongst the myriads of other podcasts in your category? You’ve picked a really interesting subject, the chemistry between the hosts is electric and you’ve bagged yourself some amazing guests. When it comes to podcast artwork first impressions count. Check out our comprehensive guide to Starting A Podcast and Attracting Your First 100 Listeners to get to grips with the basics. This tutorial is part of a wider series on How To Start A Podcast, a huge range of guides, videos and podcasts dedicated to helping you hit record for the first time. Published on: OctoLast updated on: DecemReading Time: 15 minutes 5 Do’s and Don’ts for Creating Knock-Out Podcast Logos and Cover Art Design
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